I design systems: brand, interfaces, products & organisations that run them.

I finished high school wanting to be an architect, studied civil engineering in China for three years, learnt Mandarin, dropped it, and found my footing in Digital Media Design at UJ. I've been freelancing in design and development since 2019.

I went deeper into the stack — bootcamps, servers, databases, infrastructure — and through building websites for clients, I kept running into the same problem: getting online in South Africa was harder than it needed to be. That observation became Jetdomains.

I'm based in France now. I write about all of it — the product, the revenue, the experiments, the failures — on the blog.