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30 Days of Jetdomains Traffic Data. Here’s What I’m Looking At.

I pulled the last 30 days of traffic on Jetdomains, filtered to South Africa only — the market I’m actually building for.

Here’s what the dashboard showed:

Not explosive. But it’s real data. And real data is the only kind worth thinking about.

Where the Traffic Came From

Most of it came from a Google ad experiment I ran — something I haven’t written about yet but will.

The short version: I put a small budget behind an ad targeting South African users and pointed it at Jetdomains. It was a test. I wanted to see if paid traffic would move at all in this market, on this platform, for this kind of product.

It did. 233 visitors in 30 days from a market that most people in this space ignore.

93% Mobile Traffic

This one stopped me.

Almost everyone who landed on the site came through their phone. Not a laptop. Not a desktop. A phone.

For a domain registrar — a product that most people associate with sitting at a computer, searching for a domain name, building something — that’s a striking number.

It raises real questions. Is the mobile experience actually good? Is the checkout flow usable on a small screen? Are people browsing casually on mobile and intending to come back on desktop?

I’ve building with this in mind since the beginning. Optimal mobile experience first.

1 Visit to Checkout

This is the number that matters most. And it’s the hardest one to sit with.

Out of 233 visitors, one person made it to checkout.

I’m not going to dress that up. The conversion funnel has a problem — or several. Maybe the bounce rate tells that story already: 89% of people arrived and left without going further. At 34 seconds average, most of them didn’t stay long enough to really look around.

But here’s the honest part: that one checkout visit means someone was interested enough to get there. That’s not nothing. That’s a real person who found the site, looked at what was being offered, and got close.

Almost converted. Which means the gap between where I am and where I need to be isn’t infinite — it’s specific. Something between landing and checkout isn’t working, and that’s a solvable problem.

What I’m Taking From This

The Google Ads experiment generated real traffic. That’s worth doubling down on — or at least worth understanding better before I write it off or scale it up.

The mobile number is a flag I can’t ignore. If 93% of visitors are on phone and the bounce rate is 89%, those two things are probably related.

And the funnel needs work. One checkout visit from 233 is a conversion rate that needs to move.

But this is one snapshot. The point of a 30-day window isn’t to have everything figured out — it’s to have something concrete to react to.

Now I do.